The Digital Marketing Fundamentals course provides an introduction to the core concepts, strategies, and tools used in digital marketing. It covers the essential skills and knowledge needed to plan, implement, and evaluate effective digital marketing campaigns. Participants will gain a solid foundation in various digital marketing channels and tactics, enabling them to create impactful online marketing strategies.
Curriculum
- 7 Sections
- 32 Lessons
- 10 Weeks
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- 1.0 INTRODUCTION1
- 1.1 DEFINITION AND IMPORTANCE OF DIGITAL MARKETING6
- 2.0DEFINITION AND IMPORTANCE OF DIGITAL MARKETING
- 2.1DEFINITION OF DIGITAL MARKETING AND ITS SCOPE
- 2.2KEY DIFFERENCES BETWEEN TRADITIONAL MARKETING AND DIGITAL MARKETING
- 2.3IMPORTANCE OF DIGITAL MARKETING IN TODAY’S BUSINESS LANDSCAPE
- 2.4ROLE OF DIGITAL MARKETING IN REACHING AND ENGAGING TARGET AUDIENCES
- 2.5CORE COMPETENCIES OF A DIGITAL MARKETER
- 1.2 EVOLUTION OF DIGITAL MARKETING4
- 1.3 BENEFITS AND ADVANTAGES OF DIGITAL MARKETING5
- 1.4 OVERVIEW OF DIGITAL MARKETING CHANNELS AND STRATEGIES9
- 5.0SEARCH ENGINE MARKETING (SEM) AND SEARCH ENGINE OPTIMIZATION (SEO)
- 5.1SOCIAL MEDIA MARKETING (SMM) AND SOCIAL MEDIA ADVERTISING
- 5.2CONTENT MARKETING AND INBOUND MARKETING
- 5.3EMAIL MARKETING AND MARKETING AUTOMATION
- 5.4MOBILE MARKETING AND APP ADVERTISING
- 5.5DISPLAY ADVERTISING AND PROGRAMMATIC ADVERTISING
- 5.6INFLUENCER MARKETING AND AFFILIATE MARKETING
- 5.7VIDEO MARKETING AND YOUTUBE ADVERTISING
- 5.8ONLINE REPUTATION MANAGEMENT AND REVIEW PLATFORMS
- 1.5 DIGITAL MARKETING IN THE BUYER'S JOURNEY4
- ASSESSMENTthe following hands-on exercises provide participants with practical experience and allow them to apply the concepts and techniques learned during the course. By engaging in these exercises, participants can gain a deeper understanding of digital marketing tools, strategies, and tactics while honing their skills in real-world scenarios.4
