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- DIGITAL MARKETING FUNDAMENTALS
Curriculum
- 7 Sections
- 32 Lessons
- 10 Weeks
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- 1.0 INTRODUCTION1
- 1.1 DEFINITION AND IMPORTANCE OF DIGITAL MARKETING6
- 2.0DEFINITION AND IMPORTANCE OF DIGITAL MARKETING
- 2.1DEFINITION OF DIGITAL MARKETING AND ITS SCOPE
- 2.2KEY DIFFERENCES BETWEEN TRADITIONAL MARKETING AND DIGITAL MARKETING
- 2.3IMPORTANCE OF DIGITAL MARKETING IN TODAY’S BUSINESS LANDSCAPE
- 2.4ROLE OF DIGITAL MARKETING IN REACHING AND ENGAGING TARGET AUDIENCES
- 2.5CORE COMPETENCIES OF A DIGITAL MARKETER
- 1.2 EVOLUTION OF DIGITAL MARKETING4
- 1.3 BENEFITS AND ADVANTAGES OF DIGITAL MARKETING5
- 1.4 OVERVIEW OF DIGITAL MARKETING CHANNELS AND STRATEGIES9
- 5.0SEARCH ENGINE MARKETING (SEM) AND SEARCH ENGINE OPTIMIZATION (SEO)
- 5.1SOCIAL MEDIA MARKETING (SMM) AND SOCIAL MEDIA ADVERTISING
- 5.2CONTENT MARKETING AND INBOUND MARKETING
- 5.3EMAIL MARKETING AND MARKETING AUTOMATION
- 5.4MOBILE MARKETING AND APP ADVERTISING
- 5.5DISPLAY ADVERTISING AND PROGRAMMATIC ADVERTISING
- 5.6INFLUENCER MARKETING AND AFFILIATE MARKETING
- 5.7VIDEO MARKETING AND YOUTUBE ADVERTISING
- 5.8ONLINE REPUTATION MANAGEMENT AND REVIEW PLATFORMS
- 1.5 DIGITAL MARKETING IN THE BUYER'S JOURNEY4
- ASSESSMENTthe following hands-on exercises provide participants with practical experience and allow them to apply the concepts and techniques learned during the course. By engaging in these exercises, participants can gain a deeper understanding of digital marketing tools, strategies, and tactics while honing their skills in real-world scenarios.4